Pott Candles · Kova · 24 Sept 2026
Your new ad sets: what goes live, and what we need from you
What we need from you
- Budget. We recommend £1,820 a day from launch (up £500), so the three new ad sets learn together rather than twice. If you'd rather hold at £1,320 for the first week, just say.
- Review the new copy. After your feedback we rewrote it to sound more like you: plainer, warmer and more British, following the edits you made to the Tomato, autumn and Cook copy. Two things are on the review page: the headline under each carousel card, and fresh copy for the three new Rust & Amber ads. Each goes live as soon as it's approved, even if that's later than everything else.
Open the copy review page - Where did six of the new quotes come from? 79, 80, both "Tomato - Scent" images, "Lifestyle - Image" and the Fig card. We couldn't match them to your Yotpo reviews (our export runs to 6 Sept). If they're newer reviews or Instagram comments, that's fine, we just need to know they're real. They wait until you confirm.
Keep its current copyCopy already approvedCopy needs your reviewWaiting on a quote source
What we needStructureShort versionTomatoSeasonalEverything elseTestingVariety by ad setWhy not every quote cardHeld backPause listWhat we'd like next
How it's structured
One Evergreen campaign with one daily budget, split into three product ad sets. Each ad set has a guaranteed minimum, so every product always gets enough spend to show what it can do. Meta moves the rest to whatever is working that day. New ideas are tested separately and the winners move in.
Evergreen campaign
£1,820 a day (recommended)
One budget. Meta decides where the flexible money goes.
Tomato
8 ads
Minimum £364 a day
Tomato Vine
Seasonal
11 ads
Minimum £364 a day
Rust & Amber, Fig, Tonka, autumn range
Everything else
6 ads
Minimum £364 a day
Orangery, Sea Salt, the rest of the range
Testing campaign · £50 a day
Quote cards test (5 ads). Each new idea gets its own small test for a week, and the winners move into the product ad set they belong to.
Unchanged and separate: Cook Candles (£200 a day), Retention (£60 a day).
The minimums, and how they change
| When | Budget | Min. each | Guaranteed | Max. one set |
|---|---|---|---|---|
| First 2 weeks | £1,820 | £364 (20%) | 60% | 60% |
| After 2 weeks | £1,820 | £300 | 49% | 67% |
| As we scale | £3,000 | £450 (15%) | 45% | 70% |
| £4,500 | £675 (15%) | 45% | 70% | |
| £6,000 | £900 (15%) | 45% | 70% |
- Even minimums. Tomato, Seasonal and Everything else get the same guarantee. A minimum is there to make sure each product gets a fair read, not a bet on which will win. If Tomato bounces back, it earns the flexible money on its own.
- The minimum is also a ceiling. No ad set can take more than the budget minus the other two minimums, so no single product or ad can swallow the budget the way 855 and 707 did.
- First two weeks at 20% each while the new ad sets settle in. After that, each minimum is £300 or 15% of the budget, whichever is higher, and never below about £250 (roughly what it takes to read an ad set).
- Budget increases: about 20% every three days, and only while the cost per new customer holds. The minimums are updated the same day as any budget change.
The short version
59 → 30
live ads now, and at launch (3 product ad sets + 1 test)
28%
of Evergreen's last 7 days went to one ad (855) at 1.06x
13 + 5
new ads into the product ad sets, plus 5 quote cards into a test
7
ads waiting only on your copy review (4 carousels, 3 Rust & Amber)
- Why the restructure matters now. Ad 855, the Autumn unboxing video that moved in from testing on 17 Sept, took £2,405 of Evergreen's £8,476 over the last 7 days at 1.06x (CPA £78). It's the same thing that happened with Ad 707 on Tomato: Meta piles money onto one ad. The guaranteed minimum per ad set stops one ad or product taking everything. 855 pauses at launch.
- 11 of the 37 current Evergreen ads stay. Two of them, 483 and 489, come back as new ads so their summer copy goes. The 26 we'd pause are mostly September ads Meta never really spent on, plus the losing Sea Salt hooks, three clear losers (855, 551, 858) and 815, the Flora video, which says summer in the voiceover.
- All 22 Testing ads pause. Testing spent £1,055 in 14 days, but most ads got under £30, so nothing was really tested. The exception is 875 (CPA £44 on £440), which moves into Seasonal.
- Quote cards: two go into Tomato, four more into a test. Ten came in. Tomato gets 77 and the designed review card, both word for word from Yotpo. With several in one ad set, Meta picks one and ignores the rest (the data is further down), so the others are either tested against each other or held as spares.
- Your refill carousels and videos 26 and 27 fill the biggest gap we had. Until now almost nothing in the account showed how the refill works or what it saves. They go straight in, each in the ad set its product belongs to: video 26 in Tomato, the "What is" carousel in Seasonal, the how-to carousel and video 27 in Everything else.
- Copy. Every ad staying keeps its current copy. New Tomato ads use the Tomato copy you approved on 22 Sept and video 27 uses your approved autumn copy. The only new words are the carousel card headlines and the three new Rust & Amber ads, rewritten after your feedback.
Tomato 8 ads
A fresh Tomato ad set with the same settings as your current main one (that one has hit Meta's 50-ad limit, so it switches off at launch with all its history kept). No Tomato ad runs on summer copy: 483 and 489 come back as new ads with your approved season-neutral copy (same images), and the Flora video pauses until its re-edit arrives. Six new ads go in, including video 26.
NEW COPYCopy approvedAd 483 · maker caption on the squashed-tomato Pott
14d £407 · 1.37x · CPA £34
Your approved Tomato copy (22 Sept)
Artisan madeText-box cardThe maker says it
The image has no summer in it, but 3 of its 4 primary texts do ("the scent of the summer"). Rebuild it as a new ad with the season-neutral copy, then pause the original.
NEW COPYCopy approvedAd 489 · Limited Edition three-wick
14d £477 · 2.22x · CPA £40
Your approved Tomato copy (22 Sept)
Artisan madeTitle-overlay staticCarries its own detail
The best Tomato image. 3 of its 4 primary texts are summer ("every June"). Same rebuild: new ad, neutral copy.
NEWCopy approved"The smell is insanely gorgeous!"
Your approved Tomato copy (22 Sept)
The scentText-box cardA customer says it
The best-written quote card. The quote matches a real Yotpo review word for word.
NEWCopy approved"The smell of this candle is otherworldly"
Your approved Tomato copy (22 Sept)
The scentReview cardReviews / rating
Designed review card. Matches a real Yotpo review. A different look from the text-box cards.
NEWCopy to reviewTomato collection carousel (3 cards)
Main text already approved. Card headlines need your review on the review page
Seasonal dropCarouselAsserted only
The first Tomato carousel. Card 3 sells the Starter Pack (all sizes in stock today).
NEWCopy approvedVideo 22 · Starter Pack unboxing + VO (14s)
Your approved Tomato copy (22 Sept)
RefillableProduct video + VOCarries its own detail
"Unmistakable greenhouse smell". Sells the Starter Pack (all sizes in stock today).
NEWCopy approvedVideo 23 · "The most satisfying sound. Plonk!" (4s)
Your approved Tomato copy (22 Sept)
RitualShort loop (3-7s)Shown working
The refill dropping in, as a sound. New for Pott: nothing else sells the moment itself.
NEWCopy approvedVideo 26 · "The last candle you'll ever need to buy" (29s)
Your approved Tomato copy (22 Sept)
ValueProduct video + VOShown working
Tomato Pott and tomatoes on screen. The first ad in the account to make the VALUE claim: "Buy your pot once, refill it forever." Different from video 22: 22 sells the scent, 26 sells never buying a whole candle again.Too much
Quote cards. Eight Tomato text-box cards were made, and two go in (77 and the designed review card). Meta puts almost all the money on one quote card in an ad set, so the other six would sit there unread. Four go into the quote test, the rest are held.
Easy fill (no shoot)
Nothing needed. Video 26 now makes the value case inside Tomato, which was the gap. Video 22 and video 26 are both Starter Pack unboxings, but they make different points (the scent vs never buying a whole candle again).
Needs making
The Flora re-edit, with the summer lines re-voiced. With 815 paused, Tomato has no person on camera at all, and that was the best Tomato video we have had. Then a Tomato customer talking to camera, plus one Tomato gift piece for the 1 Nov gifting campaign.
Seasonal 11 ads
New ad set: Rust & Amber plus Fig, Tonka and the autumn range. Six current ads move in (including 875, the one test ad that earned it), and five new ones go in, including the "What is a refillable candle?" carousel.
KEEPKeep copyAd 865 · "New Autumn Candles"
14d £458 · 2.74x · CPA £24
Keep its current copy
Seasonal dropTitle-overlay staticAsserted only
CPA £24, 2.74x. The best seasonal ad.
KEEPKeep copyAd 852 · "Autumn Scents, available now"
14d £83 · 4.16x · CPA £14
Keep its current copy
Seasonal dropTitle-overlay staticAsserted only
4.16x on £83.
FROM TESTINGKeep copyAd 875 · "NEW Autumn Candles, Limited Edition"
14d £440 · 1.53x · CPA £44
Keep its current copy
Seasonal dropTitle-overlay staticAsserted only
Moves in from Testing: CPA £44 on £440, the only Rust & Amber static that earned it.
KEEPKeep copyAd 837 · Fig, "Rich fig. Dark woods."
14d £695 · 1.32x · CPA £53
Keep its current copy
Seasonal dropTitle-overlay staticAsserted only
CPA £53, 1.59x over 30 days. The only Fig ad left.
KEEPKeep copyAd 882 · Amber refill demo
14d £485 · 1.36x · CPA £48
Keep its current copy
How it worksHow-to / demoShown working
CPA £49. The only live ad that shows a refill going in.
KEEPKeep copyAd 885 · "PSA this is the best Autumn candle"
14d £88 · 2.01x · CPA £29
Keep its current copy
The scentText-box cardA customer says it
2.01x on £88. The Seasonal ad set's one customer text-box card.
NEWCopy to reviewVideo 16 · founder opens the Amber sample (41s)
New copy (rewritten in your voice) needs your review on the review page
The scentPerson to cameraThe maker says it
Six months to perfect, ginger as the twist, refill shown going in. The strongest new asset. The "60 hours" matches the Standard refill.
NEWCopy to reviewVideo 15 · maker unboxes the Rust Pott (19s)
New copy (rewritten in your voice) needs your review on the review page
Worth keepingUnboxingThe maker says it
"You can keep this candle pot forever". The Seasonal ad set's only worth-keeping ad.
NEWCopy to review"We just took this candle pot out of the kiln"
New copy (rewritten in your voice) needs your review on the review page
Artisan madeText-box cardThe maker says it
Replaces 862 as the Seasonal ad set's handmade ad.
NEWCopy to reviewRust collection carousel (3 cards)
Main text already approved. Card headlines need your review on the review page
Seasonal dropCarouselAsserted only
Same shape as the Tomato carousel.
NEWCopy to review"What is a refillable candle?" carousel (6)
Main text already approved. Card headlines need your review on the review page
RefillableCarouselCarries its own detail
The cover is the Rust Pott, so it goes in Seasonal. Card 5 opens on "less waste": lead with "costs less over time" instead. Card 3 has a lowercase "give".Too much
Title-overlay statics ("NEW Autumn Candles, Limited Edition"). More than a dozen were made in September, 4 stay and 3 new ones are held. Also the 3-second cosy loops: five were made, and the two that ran got nothing.
Easy fill (no shoot)
None needed for launch. Video 16 (founder) covers the scent, the maker and the refill in one.
Needs making
Amber customer proof. Our review export (to 6 Sept) has no Rust or Amber reviews yet, so pull the first real ones from Yotpo now and turn two into cards. Also a Rust & Amber gift piece for November.
Everything else 6 ads
New ad set: Orangery, Sea Salt and the rest of the range. Four proven ads plus the two refill how-tos (the carousel and video 27), which show a plain core Pott with no scent.
KEEPKeep copyAd 420 · Flora UGC, "Same Pott"
14d £591 · 2.06x · CPA £24
Keep its current copy
SubscriptionPerson to cameraA customer says it
CPA £24, 2.06x. The best CPA in the account.
KEEPKeep copyAd 779 · Orangery, "ripe & fresh oranges"
14d £799 · 1.56x · CPA £50
Keep its current copy
The scentProduct video + VOAgainst the alternative
CPA £50, 2.04x over 30 days.
KEEPKeep copyAd 869 Hook 2 · Sea Salt UGC
14d £630 · 1.82x · CPA £48
Keep its current copy
Worth keepingPerson to cameraA customer says it
CPA £48, 1.82x. Beat Hooks 3 and 4, which get paused.
KEEPKeep copyAd 821 · Sea Salt, written in the sand
14d £138 · 2.73x · CPA £34
Keep its current copy
Worth keepingTitle-overlay staticAsserted only
2.73x on £138.
NEWCopy to review"How to refill your candle" carousel (5)
Main text already approved. Card headlines need your review on the review page
How it worksCarouselShown working
A sage core Pott among herbs, with no scent named, so it goes in Everything else. Card 3 is the hot-water trick, which answers the most common complaint in low-star reviews.
NEWCopy approvedVideo 27 · "You do not need to buy a new candle every time" (7s)
Your approved autumn copy (10 Sept)
How it worksHow-to / demoShown working
A plain grey core Pott with no scent shown. Hot-water clean-out, then the refill goes in: the carousel's card 3 as a 7-second video.Too much
Nothing. This ad set is thin, not crowded.
Easy fill (no shoot)
An Orangery quote card from a real review. There are 36 Orangery reviews on Yotpo, so it only takes a photo and a verbatim quote.
Needs making
Anything handmade or made by the maker for these products. Nothing in this ad set says it (the Tomato and Seasonal ones do). A short maker clip for Orangery or Sea Salt is enough.
Testing 1 concept ad set, 5 ads
All 22 current Testing ads pause (875 moves into Seasonal first, keeping its likes and comments). From now on each new idea gets its own small test ad set at about £50 a day for a week, and the winners move into the product ad sets. The refill pieces skip testing and go straight in, so the only test at launch is the quote cards.
Customer quote cards → the winning quote goes to its product ad set
The quote card is a proven format (the 707 family), so this test finds the best quote, not whether the format works. That matches your point on 9 Sept about testing variations evenly. Run only the quotes whose source is confirmed.
NEWCopy approved"Divine even unlit"
Approved Tomato copy
The scentText-box cardA customer says it
Verified Yotpo quote.
NEWWaiting on you"I love how I can just buy refills"
Approved Tomato copy. Waiting on where the quote came from
RefillableText-box cardA customer says it
The only quote card that argues the refill rather than the smell. Source to confirm: see What we need from you.
NEWWaiting on you"Making the whole hall smell amazing"
Approved Tomato copy. Waiting on where the quote came from
The scentText-box cardA customer says it
Source to confirm: see What we need from you.
NEWWaiting on you"Smells exactly like a tomato vine"
Approved Tomato copy. Waiting on where the quote came from
The scentText-box cardA customer says it
Source to confirm: see What we need from you.
NEWWaiting on youFig: "Obsessed with this candle"
Approved autumn copy (10 Sept). Waiting on where the quote came from
The scentText-box cardA customer says it
Brings Fig into the test. Source to confirm: see What we need from you.Diversity by ad set
The same checklist as the content-diversity report, cut by ad set and counted on the launch roster. Counts are ads, because none of the new ones have spend yet.
What each ad set says (claim)
The brand-messaging claims. A dot means that ad set never makes the claim. Shaded means 40%+ of the ad set makes it.
| Tomato | Seasonal | Everything else | Testing | |
|---|---|---|---|---|
| Refillable | 1 | 1 | · | 1 |
| Value | 1 | · | · | · |
| Worth keeping | · | 1 | 2 | · |
| Artisan made | 2 | 1 | · | · |
| Ritual | 1 | · | · | · |
| The scent | 2 | 2 | 1 | 4 |
| Seasonal drop | 1 | 5 | · | · |
| Subscription | · | · | 1 | · |
| How it works | · | 1 | 2 | · |
| A job it does | · | · | · | · |
| Gifting | · | · | · | · |
| Ads | 8 | 11 | 6 | 5 |
What it looks like (form)
The white text-box quote cards get their own row, so you can see where they stack up.
| Tomato | Seasonal | Everything else | Testing | |
|---|---|---|---|---|
| Text-box card | 2 | 2 | · | 5 |
| Review card | 1 | · | · | · |
| Title-overlay static | 1 | 4 | 1 | · |
| Carousel | 1 | 2 | 1 | · |
| Person to camera | · | 1 | 2 | · |
| Unboxing | · | 1 | · | · |
| Product video + VO | 2 | · | 1 | · |
| How-to / demo | · | 1 | 1 | · |
| Short loop (3-7s) | 1 | · | · | · |
| Lifestyle scene | · | · | · | · |
| Ads | 8 | 11 | 6 | 5 |
Why she should believe it (proof)
Read "Asserted only" first: those ads make a claim with nothing behind it.
| Tomato | Seasonal | Everything else | Testing | |
|---|---|---|---|---|
| A customer says it | 1 | 1 | 2 | 5 |
| Reviews / rating | 1 | · | · | · |
| The maker says it | 1 | 3 | · | · |
| Shown working | 2 | 1 | 2 | · |
| Carries its own detail | 2 | 1 | · | · |
| Against the alternative | · | · | 1 | · |
| Press | · | · | · | · |
| Asserted only | 1 | 5 | 1 | · |
| Ads | 8 | 11 | 6 | 5 |
- Nobody says "gifting" anywhere. That's fine until 1 Nov, when it gets its own campaign. The gift creative needs briefing now: Tomato and Rust & Amber pieces, written for the male buyer who shows up in December.
- Nobody says "press" anywhere. The Ideal Home placement (held since Feb) has still never been used.
- Seasonal leans on "seasonal drop" + title overlays + asserted only. Four of its ten ads are the same announcement card. The founder video (16) and the kiln card are what give it a reason to believe.
- Everything else is the thinnest. Six ads now that the two how-tos are in, but still only two products, with no maker and no review card. It needs new material more than either product ad set does.
Why we don't run every quote card at once
When several quote cards share an ad set, Meta picks one within a day or two and puts almost all the money behind it. The rest sit there barely seen. This is what happened every time Pott has done it in the last 90 days (17 June to 15 Sept):
88%
of the spend went to one card in each ad set
47 of 65
quote cards got under £50 in three months
£29
average spend on each of the other 58 cards, less than one sale's worth
1.77x
what those other cards returned, against 1.89x for the leaders: not bad ads, just unseen
Evergreen main ad set4 quote cards · £8,582
1 of 4 got under £50
Sea Salt6 quote cards · £741
4 of 6 got under £50
Citronella May4 quote cards · £527
2 of 4 got under £50
Subscription (existing customers)10 quote cards · £664
8 of 10 got under £50
Cook test (July)10 quote cards · £1,525
6 of 10 got under £50
Citronella test (July)18 quote cards · £1,082
16 of 18 got under £50
Tomato test (July)13 quote cards · £753
10 of 13 got under £50
the one card Meta pickedevery other quote card in the same ad set
So why not run them all anyway?
- They don't get a fair read. The other 58 cards averaged £29 each. At about £40 a sale, that isn't enough to tell a good quote from a weak one, so running them teaches us nothing.
- They aren't a back-up. When Ad 707 faded in September (3.0x down to 1.1x), the other three quote and review cards in that ad set didn't take over. Over 90 days they got £131, £64 and £34. Meta moved the money to other products instead.
- They take up room. Meta allows 50 ads per ad set, paused ones included. Your main ad set hit that limit this week, which is one reason the Tomato ad set is a fresh one.
- Held back, they keep their first-launch push. When 77 starts to tire, the next quote goes in as a brand new ad and gets Meta's full attention, rather than having been buried for a month.
- The four we're testing get an even split, using Meta's A/B test (your point on 9 Sept), so each quote gets the same budget and we find out which one people respond to.
Held back 11 files
Not bad work. Each is a duplicate of something going live, or a spare for when a live ad tires.
HOLD"NEW Autumn candles have arrived"
Seasonal dropTitle-overlay staticAsserted only
Same idea as 865/852/875, which already carry Seasonal. Swap in when one of them tires.
HOLD"New Autumn scents, Limited Edition"
Seasonal dropTitle-overlay staticAsserted only
As above.
HOLDVideo 18 · "Autumn candles have arrived" (6s)
Seasonal dropShort loop (3-7s)Asserted only
A title-overlay static that moves.
HOLDVideos 17 / 19 / 20 · 3-second cosy loops
Seasonal dropShort loop (3-7s)Asserted only
Three near-identical loops. The live ones that look like this (883, 884) got £91 and no purchases. Use them as Story fillers.
HOLDVideo 21 · lighting the Rust Pott (19s)
Seasonal dropLifestyle sceneAsserted only
A lifestyle scene with no words, which says nothing a static doesn't.
HOLDReview card: "divine even unlit"
The scentReview cardReviews / rating
The same quote as image 76, which goes in the quote test.
HOLDMaker: "SO happy with how these have come out"
Artisan madeText-box cardThe maker says it
Same idea as 483. It's the replacement when 483 tires. Typo: "Isle of Wigh".
HOLDVideo 24 · "Refilling my Pott with my all time favourite"
RitualShort loop (3-7s)A customer says it
Same moment as video 23. Hold as the second version.
HOLDVideo 25 · "One of the most delicious smelling candles"
The scentShort loop (3-7s)Reviews / rating
A review card that moves. Source not found.
HOLD"Smells exactly like a tomato vine and is really strong"
The scentText-box cardA customer says it
The 6th Tomato quote card. Source not found.
HOLD"I love tomatoes so when I saw this"
The scentText-box cardA customer says it
The 7th. Typos "dissapoint", "exacty". Source not found.Pause list 26 Evergreen + all 22 Testing
Evergreen ads to pause on launch day, after their replacements are live. Together they spent £5,306 of Evergreen's last 14 days.
| Ad | 14d spend | Purch. | ROAS | Why |
|---|---|---|---|---|
| Ad 855 | £2,405 | 31 | 1.06x | Took 28% of Evergreen's last 7 days (£2,405) at 1.06x, CPA £78. It did 2.68x in Testing and fell apart when moved over |
| Ad 551 | £1,266 | 25 | 1.16x | 0.68x over the last 7 days on £953. Summer in the voiceover and all the copy |
| Ad 815 | £85 | 3 | 2.92x | Same Flora video as 551: summer in the voiceover, all 6 primaries and 2 headlines. Comes back as the Flora re-edit |
| Ad 858 | £268 | 4 | 1.22x | CPA £67 |
| Ad 869 H4 | £516 | 10 | 1.37x | Lost to Hook 2 (1.37x vs 1.82x) |
| Ad 889 | £102 | 3 | 0.71x | 0.71x |
| Ad 874 | £84 | 2 | 1.44x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 883 | £65 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 834 | £58 | 0 | 0.00x | 0.45x over 30 days. 882 is the refill demo that works |
| Ad 890 | £49 | 1 | 2.69x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 844 | £49 | 0 | 0.00x | 1.23x over 30 days, none in the last 14 |
| Ad 879 | £38 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 866 | £35 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 877 | £35 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 869 H3 | £32 | 0 | 0.00x | Lost to Hook 2 |
| Ad 366 | £31 | 0 | 0.00x | Meta stopped spending on it. Video 26 makes the Starter Pack case |
| Ad 835 | £30 | 2 | 2.55x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 880 | £22 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 836 | £22 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 862 | £22 | 0 | 0.00x | Unread. The Rust Pott kiln card replaces it |
| Ad 846 | £21 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 840 | £19 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 863 | £17 | 0 | 0.00x | Unread. Video 15 makes the keep-it-forever case |
| Ad 845 | £13 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 838 | £13 | 1 | 2.40x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 872 | £9 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
What we'd like next
- Thank you, this round fills the biggest hole we had. The two refill carousels and the two refill videos are the first real "how it works" and "what you save" ads Pott has run.
- Fewer quote cards per round. Two or three is plenty, each making a different point (the scent, the refill, the pot). Meta only really uses one per ad set.
- Fewer "New Autumn Candles" title cards and 3-second loops. We have enough of both for the season.
- What would help most, in order: (1) the Flora video re-voiced without the summer lines, (2) a customer talking to camera about Tomato, (3) the first Rust & Amber reviews turned into cards, (4) a short maker clip for Orangery or Sea Salt, (5) gift pieces for Tomato and Rust & Amber ready by 1 Nov, (6) the Ideal Home feature as an ad.
Already checked
- Tomato Starter Pack stock. All three sizes show as available on the site today, so video 22 and card 3 of the Tomato carousel can run.
- "Every refill will last for 60 hours" (video 16) matches the Standard refill's burn time on the Amber product page.
- Links. Every destination page loads: the Tomato and Amber collections, both Standard Starter Packs, and the homepage.
- Quotes. 77, 76 and both "Reviews - Tomato" cards match your Yotpo reviews word for word.
Kova · Built from live Meta data (pulled 23 Sept 2026), the Yotpo review export (2,405 reviews to 6 Sept), Gemini scene logs for all 13 videos, and a visual pass over every image. Claim, form and proof tags follow your brand messaging document and the same checklist as the content-diversity report. Tags on new assets are hand-assigned from the creative.