Pott Candles · Kova · 24 Sept 2026
Your new ad sets: what goes live, and what we need from you
What we need from you
- Budget. We recommend £1,820 a day from launch (up £500), so the three new ad sets learn together rather than twice. If you'd rather hold at £1,320 for the first week, just say.
- Review the new copy. After your feedback we rewrote it to sound more like you: plainer, warmer and more British, following the edits you made to the Tomato, autumn and Cook copy. Two things are on the review page: the headline under each carousel card, and fresh copy for the three new Rust & Amber ads. Each goes live as soon as it's approved, even if that's later than everything else.
Open the copy review page - Where did six of the new quotes come from? 79, 80, both "Tomato - Scent" images, "Lifestyle - Image" and the Fig card. We couldn't match them to your Yotpo reviews (our export runs to 6 Sept). If they're newer reviews or Instagram comments, that's fine, we just need to know they're real. They wait until you confirm.
- One typo: image 81 says "Isle of Wigh" (circled in red in the Tomato section). A corrected file and it goes live with the rest.
Keep its current copyCopy already approvedCopy needs your reviewWaiting on a quote source
What we needStructureShort versionTomatoSeasonalEverything elseVariety by ad setQuote-card dataPause listWhat we'd like next
How it's structured
One Evergreen campaign with one daily budget, split into three product ad sets. Each ad set has a guaranteed minimum, so every product always gets enough spend to show what it can do. Meta moves the rest to whatever is working that day. New ideas are tested separately and the winners move in.
Evergreen campaign
£1,820 a day (recommended)
One budget. Meta decides where the flexible money goes.
Tomato
18 ads
Minimum £364 a day
Tomato Vine
Seasonal
21 ads
Minimum £364 a day
Rust & Amber, Fig, Tonka, autumn range
Everything else
6 ads
Minimum £364 a day
Orangery, Sea Salt, the rest of the range
Testing
The old testing campaign pauses. Every new file goes straight into its product ad set.
Unchanged and separate: Cook Candles (£200 a day), Retention (£60 a day).
The minimums, and how they change
| When | Budget | Min. each | Guaranteed | Max. one set |
|---|---|---|---|---|
| First 2 weeks | £1,820 | £364 (20%) | 60% | 60% |
| After 2 weeks | £1,820 | £300 | 49% | 67% |
| As we scale | £3,000 | £450 (15%) | 45% | 70% |
| £4,500 | £675 (15%) | 45% | 70% | |
| £6,000 | £900 (15%) | 45% | 70% |
- Even minimums. Tomato, Seasonal and Everything else get the same guarantee. A minimum is there to make sure each product gets a fair read, not a bet on which will win. If Tomato bounces back, it earns the flexible money on its own.
- The minimum is also a ceiling. No ad set can take more than the budget minus the other two minimums, so no single product or ad can swallow the budget the way 855 and 707 did.
- First two weeks at 20% each while the new ad sets settle in. After that, each minimum is £300 or 15% of the budget, whichever is higher, and never below about £250 (roughly what it takes to read an ad set).
- Budget increases: about 20% every three days, and only while the cost per new customer holds. The minimums are updated the same day as any budget change.
The short version
59 → 45
live ads now, and at launch (3 product ad sets + 1 test)
28%
of Evergreen's last 7 days went to one ad (855) at 1.06x
33
new ads, every file you sent, placed in its product ad set
3
product ad sets, each with the same guaranteed minimum
- Why the restructure matters now. Ad 855, the Autumn unboxing video that moved in from testing on 17 Sept, took £2,405 of Evergreen's £8,476 over the last 7 days at 1.06x (CPA £78). It's the same thing that happened with Ad 707 on Tomato: Meta piles money onto one ad. The guaranteed minimum per ad set stops one ad or product taking everything. 855 pauses at launch.
- 11 of the 37 current Evergreen ads stay. Two of them, 483 and 489, come back as new ads so their summer copy goes. The 26 we'd pause are mostly September ads Meta never really spent on, plus the losing Sea Salt hooks, three clear losers (855, 551, 858) and 815, the Flora video, which says summer in the voiceover.
- The testing campaign pauses. It spent £1,055 in 14 days, but most ads got under £30, so nothing was really tested. The exception is 875 (CPA £44 on £440), which moves into Seasonal.
- Nothing is held back. Every file goes into its product ad set. Because the whole account is starting fresh, no old winner has a head start. Meta will still favour a few ads early (see the quote-card data further down), so we'll judge each ad set on its results as a whole.
- Your refill carousels and videos 26 and 27 fill the biggest gap we had. Until now almost nothing in the account showed how the refill works or what it saves. They go straight in, each in the ad set its product belongs to: video 26 in Tomato, the "What is" carousel in Seasonal, the how-to carousel and video 27 in Everything else.
- Copy. Every ad staying keeps its current copy. New Tomato ads use the Tomato copy you approved on 22 Sept and video 27 uses your approved autumn copy. The only new words are the carousel card headlines and the three new Rust & Amber ads, rewritten after your feedback.
Tomato 18 ads
A fresh Tomato ad set with the same settings as your current main one (that one has hit Meta's 50-ad limit, so it switches off at launch with all its history kept). No Tomato ad runs on summer copy: 483 and 489 come back as new ads with your approved season-neutral copy (same images), and the Flora video pauses until its re-edit arrives. Everything new for Tomato goes in, including video 26 and every quote card.
NEW COPYCopy approvedAd 483 · maker caption on the squashed-tomato Pott
14d £407 · 1.37x · CPA £34
Your approved Tomato copy (22 Sept)
Artisan madeText-box cardThe maker says it
The image has no summer in it, but 3 of its 4 primary texts do ("the scent of the summer"). Rebuild it as a new ad with the season-neutral copy, then pause the original.
NEW COPYCopy approvedAd 489 · Limited Edition three-wick
14d £477 · 2.22x · CPA £40
Your approved Tomato copy (22 Sept)
Artisan madeTitle-overlay staticCarries its own detail
The best Tomato image. 3 of its 4 primary texts are summer ("every June"). Same rebuild: new ad, neutral copy.
NEWCopy approved"The smell is insanely gorgeous!"
Your approved Tomato copy (22 Sept)
The scentText-box cardA customer says it
The best-written quote card. The quote matches a real Yotpo review word for word.
NEWCopy approved"The smell of this candle is otherworldly"
Your approved Tomato copy (22 Sept)
The scentReview cardReviews / rating
Designed review card. Matches a real Yotpo review. A different look from the text-box cards.
NEWCopy to reviewTomato collection carousel (3 cards)
Main text already approved. Card headlines need your review on the review page
Seasonal dropCarouselAsserted only
The first Tomato carousel. Card 3 sells the Starter Pack (all sizes in stock today).
NEWCopy approvedVideo 22 · Starter Pack unboxing + VO (14s)
Your approved Tomato copy (22 Sept)
RefillableProduct video + VOCarries its own detail
"Unmistakable greenhouse smell". Sells the Starter Pack (all sizes in stock today).
NEWCopy approvedVideo 23 · "The most satisfying sound. Plonk!" (4s)
Your approved Tomato copy (22 Sept)
RitualShort loop (3-7s)Shown working
The refill dropping in, as a sound. New for Pott: nothing else sells the moment itself.
NEWCopy approvedVideo 26 · "The last candle you'll ever need to buy" (29s)
Your approved Tomato copy (22 Sept)
ValueProduct video + VOShown working
Tomato Pott and tomatoes on screen. The first ad in the account to make the VALUE claim: "Buy your pot once, refill it forever." Different from video 22: 22 sells the scent, 26 sells never buying a whole candle again.
NEWWaiting on you"I love how I can just buy refills"
Approved Tomato copy. Waiting on where the quote came from
RefillableText-box cardA customer says it
The only quote card that argues the refill rather than the smell. Source to confirm (see What we need from you).
NEWCopy approved"Divine even unlit"
Your approved Tomato copy (22 Sept)
The scentText-box cardA customer says it
Matches a real Yotpo review word for word.
NEWCopy approvedReview card: "divine even unlit"
Your approved Tomato copy (22 Sept)
The scentReview cardReviews / rating
Same quote as 76 in the designed style, so between them they show which look works.
NEWWaiting on you"Making the whole hall smell amazing"
Approved Tomato copy. Waiting on where the quote came from
The scentText-box cardA customer says it
Source to confirm (see What we need from you).
NEWWaiting on you"Smells exactly like a tomato vine"
Approved Tomato copy. Waiting on where the quote came from
The scentText-box cardA customer says it
Source to confirm (see What we need from you).
NEWWaiting on you"Smells exactly like a tomato vine and is really strong"
Approved Tomato copy. Waiting on where the quote came from
The scentText-box cardA customer says it
Source to confirm (see What we need from you).
NEWWaiting on you"I love tomatoes so when I saw this"
Approved Tomato copy. Waiting on where the quote came from
The scentText-box cardA customer says it
If it is a real comment, its typos ("dissapoint", "exacty") stay, since they are the customer's words. Source to confirm (see What we need from you).
NEWTYPO TO FIXWaiting on youMaker: "SO happy with how these have come out"
Approved Tomato copy. Fix the "Isle of Wigh" typo first
Artisan madeText-box cardThe maker says it
The maker's own words on the Tomato Pott. Needs one fix before it can run: see below.
NEWCopy approvedVideo 24 · "Refilling my Pott with my all time favourite"
Your approved Tomato copy (22 Sept)
RitualShort loop (3-7s)A customer says it
The refill going in, like video 23, with a caption instead of the sound.
NEWWaiting on youVideo 25 · "One of the most delicious smelling candles"
Approved Tomato copy. Waiting on where the quote came from
The scentShort loop (3-7s)Reviews / rating
A review card that moves. Source to confirm (see What we need from you).
One fix before 81 can run
The text box says "Isle of Wigh Tomatoes". It should be Isle of Wight. Once the image is corrected it goes live with the rest.
Too much
Quote cards. Ten of the Tomato ad set's ads are quote or review cards, so Meta will lean on one or two. Worth watching which kind it picks: the scent quotes, the refill quote (80) or the designed cards.
Easy fill (no shoot)
Nothing needed. Video 26 now makes the value case inside Tomato, which was the gap. Video 22 and video 26 are both Starter Pack unboxings, but they make different points (the scent vs never buying a whole candle again).
Needs making
The Flora re-edit, with the summer lines re-voiced. With 815 paused, Tomato has no person on camera at all, and that was the best Tomato video we have had. Then a Tomato customer talking to camera, plus one Tomato gift piece for the 1 Nov gifting campaign.
Seasonal 21 ads
New ad set: Rust & Amber plus Fig, Tonka and the autumn range. Six current ads move in (including 875, the one test ad that earned it), and every new Rust & Amber file goes in, plus two new Tonka videos, the Fig quote card and the "What is a refillable candle?" carousel.
KEEPKeep copyAd 865 · "New Autumn Candles"
14d £458 · 2.74x · CPA £24
Keep its current copy
Seasonal dropTitle-overlay staticAsserted only
CPA £24, 2.74x. The best seasonal ad.
KEEPKeep copyAd 852 · "Autumn Scents, available now"
14d £83 · 4.16x · CPA £14
Keep its current copy
Seasonal dropTitle-overlay staticAsserted only
4.16x on £83.
FROM TESTINGKeep copyAd 875 · "NEW Autumn Candles, Limited Edition"
14d £440 · 1.53x · CPA £44
Keep its current copy
Seasonal dropTitle-overlay staticAsserted only
Moves in from Testing: CPA £44 on £440, the only Rust & Amber static that earned it.
KEEPKeep copyAd 837 · Fig, "Rich fig. Dark woods."
14d £695 · 1.32x · CPA £53
Keep its current copy
Seasonal dropTitle-overlay staticAsserted only
CPA £53, 1.59x over 30 days. The only Fig ad left.
KEEPKeep copyAd 882 · Amber refill demo
14d £485 · 1.36x · CPA £48
Keep its current copy
How it worksHow-to / demoShown working
CPA £49. The only live ad that shows a refill going in.
KEEPKeep copyAd 885 · "PSA this is the best Autumn candle"
14d £88 · 2.01x · CPA £29
Keep its current copy
The scentText-box cardA customer says it
2.01x on £88. The Seasonal ad set's one customer text-box card.
NEWCopy to reviewVideo 16 · founder opens the Amber sample (41s)
New copy (rewritten in your voice) needs your review on the review page
The scentPerson to cameraThe maker says it
Six months to perfect, ginger as the twist, refill shown going in. The strongest new asset. The "60 hours" matches the Standard refill.
NEWCopy to reviewVideo 15 · maker unboxes the Rust Pott (19s)
New copy (rewritten in your voice) needs your review on the review page
Worth keepingUnboxingThe maker says it
"You can keep this candle pot forever". The Seasonal ad set's only worth-keeping ad.
NEWCopy to review"We just took this candle pot out of the kiln"
New copy (rewritten in your voice) needs your review on the review page
Artisan madeText-box cardThe maker says it
Replaces 862 as the Seasonal ad set's handmade ad.
NEWCopy to reviewRust collection carousel (3 cards)
Main text already approved. Card headlines need your review on the review page
Seasonal dropCarouselAsserted only
Same shape as the Tomato carousel.
NEWCopy to review"What is a refillable candle?" carousel (6)
Main text already approved. Card headlines need your review on the review page
RefillableCarouselCarries its own detail
The cover is the Rust Pott, so it goes in Seasonal. Card 5 opens on "less waste": lead with "costs less over time" instead. Card 3 has a lowercase "give".
NEWCopy to review"NEW Autumn candles have arrived"
New copy (rewritten in your voice) needs your review on the review page
Seasonal dropTitle-overlay staticAsserted only
Fresh version of the announcement card that works best in Seasonal (865).
NEWCopy to review"New Autumn scents, Limited Edition"
New copy (rewritten in your voice) needs your review on the review page
Seasonal dropTitle-overlay staticAsserted only
The same announcement with the teapot scene.
NEWCopy to reviewVideo 18 · "Autumn candles have arrived" (6s)
New copy (rewritten in your voice) needs your review on the review page
Seasonal dropShort loop (3-7s)Asserted only
The announcement card, moving.
NEWCopy to reviewVideos 17, 19, 20 · 3-second cosy loops (3 ads)
New copy (rewritten in your voice) needs your review on the review page
Seasonal dropShort loop (3-7s)Asserted only
Short loops that suit Stories and Reels placements.
NEWCopy to reviewVideo 21 · lighting the Rust Pott (19s)
New copy (rewritten in your voice) needs your review on the review page
Seasonal dropLifestyle sceneAsserted only
A slow lifestyle scene with the logo.
NEWCopy approvedTonka video · "Thousands of people are switching to this" (18s)
Your approved autumn copy (10 Sept), including the Tonka lines
RefillableHow-to / demoAsserted only
A Tonka candle refill unboxed, dropped into the Pott and lit, with a voiceover on why people are switching. One line says "creates less waste", which is baked into the voiceover.
NEWCopy approvedTonka video · Starter Pack unboxing, "see what all the fuss is about" (36s)
Your approved autumn copy (10 Sept), including the Tonka lines
RefillableUnboxingA customer says it
A customer-style unboxing of the Starter Pack with the Tonka scent: "smells really cosy and warming", "handmade in the UK", "keep it forever". The first person-on-camera style piece for Tonka.
NEWWaiting on youFig: "Obsessed with this candle"
Approved autumn copy. Waiting on where the quote came from
The scentText-box cardA customer says it
Fig's first quote card. Source to confirm (see What we need from you).Too much
Announcement cards and short loops ("NEW Autumn Candles"): ten of its ads are now announcement cards or short loops. That's plenty for the season, so next round is better spent on customer proof.
Easy fill (no shoot)
None needed for launch. Video 16 (founder) covers the scent, the maker and the refill in one.
Needs making
Amber customer proof. Our review export (to 6 Sept) has no Rust or Amber reviews yet, so pull the first real ones from Yotpo now and turn two into cards. Also a Rust & Amber gift piece for November.
Everything else 6 ads
New ad set: Orangery, Sea Salt and the rest of the range. Four proven ads plus the two refill how-tos (the carousel and video 27), which show a plain core Pott with no scent.
KEEPKeep copyAd 420 · Flora UGC, "Same Pott"
14d £591 · 2.06x · CPA £24
Keep its current copy
SubscriptionPerson to cameraA customer says it
CPA £24, 2.06x. The best CPA in the account.
KEEPKeep copyAd 779 · Orangery, "ripe & fresh oranges"
14d £799 · 1.56x · CPA £50
Keep its current copy
The scentProduct video + VOAgainst the alternative
CPA £50, 2.04x over 30 days.
KEEPKeep copyAd 869 Hook 2 · Sea Salt UGC
14d £630 · 1.82x · CPA £48
Keep its current copy
Worth keepingPerson to cameraA customer says it
CPA £48, 1.82x. Beat Hooks 3 and 4, which get paused.
KEEPKeep copyAd 821 · Sea Salt, written in the sand
14d £138 · 2.73x · CPA £34
Keep its current copy
Worth keepingTitle-overlay staticAsserted only
2.73x on £138.
NEWCopy to review"How to refill your candle" carousel (5)
Main text already approved. Card headlines need your review on the review page
How it worksCarouselShown working
A sage core Pott among herbs, with no scent named, so it goes in Everything else. Card 3 is the hot-water trick, which answers the most common complaint in low-star reviews.
NEWCopy approvedVideo 27 · "You do not need to buy a new candle every time" (7s)
Your approved autumn copy (10 Sept)
How it worksHow-to / demoShown working
A plain grey core Pott with no scent shown. Hot-water clean-out, then the refill goes in: the carousel's card 3 as a 7-second video.Too much
Nothing. This ad set is thin, not crowded.
Easy fill (no shoot)
An Orangery quote card from a real review. There are 36 Orangery reviews on Yotpo, so it only takes a photo and a verbatim quote.
Needs making
Anything handmade or made by the maker for these products. Nothing in this ad set says it (the Tomato and Seasonal ones do). A short maker clip for Orangery or Sea Salt is enough.
Diversity by ad set
The same checklist as the content-diversity report, cut by ad set and counted on the launch roster. Counts are ads, because none of the new ones have spend yet.
What each ad set says (claim)
The brand-messaging claims. A dot means that ad set never makes the claim. Shaded means 40%+ of the ad set makes it.
| Tomato | Seasonal | Everything else | |
|---|---|---|---|
| Refillable | 2 | 3 | · |
| Value | 1 | · | · |
| Worth keeping | · | 1 | 2 |
| Artisan made | 3 | 1 | · |
| Ritual | 2 | · | · |
| The scent | 9 | 3 | 1 |
| Seasonal drop | 1 | 12 | · |
| Subscription | · | · | 1 |
| How it works | · | 1 | 2 |
| A job it does | · | · | · |
| Gifting | · | · | · |
| Ads | 18 | 21 | 6 |
What it looks like (form)
The white text-box quote cards get their own row, so you can see where they stack up.
| Tomato | Seasonal | Everything else | |
|---|---|---|---|
| Text-box card | 9 | 3 | · |
| Review card | 2 | · | · |
| Title-overlay static | 1 | 6 | 1 |
| Carousel | 1 | 2 | 1 |
| Person to camera | · | 1 | 2 |
| Unboxing | · | 2 | · |
| Product video + VO | 2 | · | 1 |
| How-to / demo | · | 2 | 1 |
| Short loop (3-7s) | 3 | 4 | · |
| Lifestyle scene | · | 1 | · |
| Ads | 18 | 21 | 6 |
Why she should believe it (proof)
Read "Asserted only" first: those ads make a claim with nothing behind it.
| Tomato | Seasonal | Everything else | |
|---|---|---|---|
| A customer says it | 8 | 3 | 2 |
| Reviews / rating | 3 | · | · |
| The maker says it | 2 | 3 | · |
| Shown working | 2 | 1 | 2 |
| Carries its own detail | 2 | 1 | · |
| Against the alternative | · | · | 1 |
| Press | · | · | · |
| Asserted only | 1 | 13 | 1 |
| Ads | 18 | 21 | 6 |
- Nobody says "gifting" anywhere. That's fine until 1 Nov, when it gets its own campaign. The gift creative needs briefing now: Tomato and Rust & Amber pieces, written for the male buyer who shows up in December.
- Nobody says "press" anywhere. The Ideal Home placement (held since Feb) has still never been used.
- Seasonal leans on "seasonal drop" + title overlays + asserted only. Ten of its 21 ads are announcement cards or short loops. The founder video (16) and the kiln card are what give it a reason to believe.
- Everything else is the thinnest. Six ads now that the two how-tos are in, but still only two products, with no maker and no review card. It needs new material more than either product ad set does.
What happens when several quote cards run together
When several similar ads share an ad set, Meta picks one within a day or two and puts almost all the money behind it. That happened every time Pott ran several quote cards together in the last 90 days (17 June to 15 Sept), including the July test ad sets, where every ad was brand new:
88%
of the spend went to one card in each ad set
47 of 65
quote cards got under £50 in three months
£29
average spend on each of the other 58 cards, less than one sale's worth
1.77x
what those other cards returned, against 1.89x for the leaders: not bad ads, just unseen
Evergreen main ad set4 quote cards · £8,582
1 of 4 got under £50
Sea Salt6 quote cards · £741
4 of 6 got under £50
Citronella May4 quote cards · £527
2 of 4 got under £50
Subscription (existing customers)10 quote cards · £664
8 of 10 got under £50
Cook test (July)10 quote cards · £1,525
6 of 10 got under £50
Citronella test (July)18 quote cards · £1,082
16 of 18 got under £50
Tomato test (July)13 quote cards · £753
10 of 13 got under £50
the one card Meta pickedevery other quote card in the same ad set
What this means for the relaunch
- Running everything is fine. The ads Meta skipped returned 1.77x against 1.89x for the ones it picked, so letting Meta choose costs little. The whole account is starting fresh, so no old winner has a head start.
- But "fresh" isn't the same as "fair". The July test ad sets were all new ads launched together, and 32 of their 41 quote cards still got under £50. The other 58 cards across these ad sets averaged £29 each, which isn't enough to tell a good quote from a weak one.
- The ad Meta picks isn't a back-up plan either. When Ad 707 faded in September (3.0x down to 1.1x), the other three quote and review cards in that ad set didn't take over. Over 90 days they got £131, £64 and £34. Meta moved the money to other products instead.
- If we want a fair read on particular ads, Meta's creative test can split spend evenly across two or three of them for a week. That's an option for any ad set once we're live.
Pause list 26 Evergreen + all 22 Testing
Evergreen ads to pause on launch day, after their replacements are live. Together they spent £5,306 of Evergreen's last 14 days.
| Ad | 14d spend | Purch. | ROAS | Why |
|---|---|---|---|---|
| Ad 855 | £2,405 | 31 | 1.06x | Took 28% of Evergreen's last 7 days (£2,405) at 1.06x, CPA £78. It did 2.68x in Testing and fell apart when moved over |
| Ad 551 | £1,266 | 25 | 1.16x | 0.68x over the last 7 days on £953. Summer in the voiceover and all the copy |
| Ad 815 | £85 | 3 | 2.92x | Same Flora video as 551: summer in the voiceover, all 6 primaries and 2 headlines. Comes back as the Flora re-edit |
| Ad 858 | £268 | 4 | 1.22x | CPA £67 |
| Ad 869 H4 | £516 | 10 | 1.37x | Lost to Hook 2 (1.37x vs 1.82x) |
| Ad 889 | £102 | 3 | 0.71x | 0.71x |
| Ad 874 | £84 | 2 | 1.44x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 883 | £65 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 834 | £58 | 0 | 0.00x | 0.45x over 30 days. 882 is the refill demo that works |
| Ad 890 | £49 | 1 | 2.69x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 844 | £49 | 0 | 0.00x | 1.23x over 30 days, none in the last 14 |
| Ad 879 | £38 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 866 | £35 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 877 | £35 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 869 H3 | £32 | 0 | 0.00x | Lost to Hook 2 |
| Ad 366 | £31 | 0 | 0.00x | Meta stopped spending on it. Video 26 makes the Starter Pack case |
| Ad 835 | £30 | 2 | 2.55x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 880 | £22 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 836 | £22 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 862 | £22 | 0 | 0.00x | Unread. The Rust Pott kiln card replaces it |
| Ad 846 | £21 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 840 | £19 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 863 | £17 | 0 | 0.00x | Unread. Video 15 makes the keep-it-forever case |
| Ad 845 | £13 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 838 | £13 | 1 | 2.40x | Unread after 10+ days (under £100). Same idea as an ad that stays |
| Ad 872 | £9 | 0 | 0.00x | Unread after 10+ days (under £100). Same idea as an ad that stays |
What we'd like next
- Thank you, this round fills the biggest hole we had. The two refill carousels and the two refill videos are the first real "how it works" and "what you save" ads Pott has run.
- Fewer quote cards per round. Two or three is plenty, each making a different point (the scent, the refill, the pot). Meta only really uses one per ad set.
- Fewer "New Autumn Candles" title cards and 3-second loops. We have enough of both for the season.
- What would help most, in order: (1) the Flora video re-voiced without the summer lines, (2) a customer talking to camera about Tomato, (3) the first Rust & Amber reviews turned into cards, (4) a short maker clip for Orangery or Sea Salt, (5) gift pieces for Tomato and Rust & Amber ready by 1 Nov, (6) the Ideal Home feature as an ad.
Already checked
- Tomato Starter Pack stock. All three sizes show as available on the site today, so video 22 and card 3 of the Tomato carousel can run.
- "Every refill will last for 60 hours" (video 16) matches the Standard refill's burn time on the Amber product page.
- Links. Every destination page loads: the Tomato and Amber collections, both Standard Starter Packs, and the homepage.
- Quotes. 77, 76 and both "Reviews - Tomato" cards match your Yotpo reviews word for word.
Kova · Built from live Meta data (pulled 23 Sept 2026), the Yotpo review export (2,405 reviews to 6 Sept), Gemini scene logs for all 13 videos, and a visual pass over every image. Claim, form and proof tags follow your brand messaging document and the same checklist as the content-diversity report. Tags on new assets are hand-assigned from the creative.